January 21, 2019

New Singapore Tatler website launches with better-than-ever user experience

[SINGAPORE – 16 January 2019] – Edipresse Media has officially launched its new Singapore Tatler website which promises to deliver a better than ever customer experience.

Data has been the driving force behind the new site, which takes engagement to the next level with focused luxury content targeted specifically to reader interests. An advanced content management system now provides editors with a deeper knowledge of real-time trending content and story performance enabling them to maximise traffic and engagement with a bespoke editorial strategy. The landing pages of the homepage and individual verticals are now customisable and can highlight projects, tent-pole events, story columns and trending topics.

Edipresse Media also invested in a dedicated internal development team who used consumer engagement analysis and agile software tools to create new advertisement formats that deliver increased viewability and relevancy.

“The new look of sgtatler.com is modern and showcases the breadth and depth of our content better than before, with the aim to increase reader engagement. Our content direction remains the same: Insider-y, specialist stories with a focus on people, style, dining, travel and design,” says Singapore Tatler’s Content Director (Digital) Daphne Chen-Cordeiro.

As the number of Tatler-produced videos has increased significantly—we created over 140 videos in 2018 alone —now our video content has a dedicated vertical within the site.

The new look of Asia Tatler online was launched together with our regional Tatler titles from Taiwan, Philippines, Malaysia and Hong Kong.

Edipresse Media Asia’s Chief Innovation Officer Julie Lee describes the new site as “Smart, native, authentic and agile.” She says: “These are the key focal points that define our product ideations and decisions. Agile tools enable our editors to place interesting and informative content for our audience. Type and location of advertisement formats are intelligently determined based on consumer engagement and interest which means they will be more relevant for our consumers and hence increase viewability and engagement.”

Singapore Tatler’s successful website launch follows a series of triumphs for the luxury publication. In November 2018, Singapore Tatler won Luxury Media of the Year (Bronze and Gold) for its print magazine and website respectively at the Media Publishers Association of Singapore (MPAS) Awards. Its sister publications and creative initiatives also topped their categories—bi-monthly title Singapore Tatler Homes won Lifestyle Media of the Year (Gold), T. Dining by Singapore Tatler was awarded Food Media of the Year (Silver) in its first year of operation. Content for both Singapore Tatler Homes and T.Dining are housed under SingaporeTatler.com. In December 2018, the top position for Magazine of the Year (Luxury Category) in Marketing Magazine was awarded to Singapore Tatler as well.


About Singapore Tatler and SingaporeTatler.com

Since 1982, Singapore Tatler has been country’s leading luxury lifestyle brand showcasing how to live a life, extraordinary. It covers a breadth of relevant topics including sustainability and philanthropy alongside the latest luxury lifestyle news spanning art and culture, fashion and jewellery, food and travel, and more. Its insightful content champions only the very best—whether that means how to create positive impact or find that collectable bottle of champagne. Its website, SingaporeTatler.com, has 1.7m monthly pageviews and offers a 360 experience through compelling stories, beautiful images, thoughtful videos and a strong social media presence. Singapore Tatler’s robust print and online presence also puts the spotlight on Asia’s influential elite and nurtures this community of like-minded people who strive to live life to the fullest. Discover the brand at singaporetatler.com.


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Desmond Lee
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