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Tatler proudly announces the release of its inaugural issue in Vietnam, marking a significant moment in the country’s media landscape. With the theme “Family & Legacy,” the debut edition pays homage to one of the most deeply rooted values in Vietnamese society—family. As Tatler ventures into Vietnam, it embraces this cherished cultural foundation with a fresh, modern perspective, offering a new lens on the evolving definition of legacy.
This theme not only celebrates the fundamental values deeply ingrained in the Vietnamese psyche, but also sparks new inspiration, laying the foundation for Tatler Vietnam’s forthcoming impactful stories.
In recent years, Vietnam has steadily emerged as a coveted destination for luxury brands. The Knight Frank Wealth Report 2024 predicts that the country will be home to over 1,300 ultra-high-net-worth individuals (those with a net worth exceeding US$30 million) by 2027. This translates to a remarkable 122% growth within a decade, positioning Vietnam among the world’s fastest-growing ultra-wealthy populations and fifth in the Asia-Pacific region.
This robust growth establishes Vietnam as the next promising market for Tatler’s expansion in Asia. The launch of Tatler in Vietnam undoubtedly signifies a pivotal milestone in the brand’s journey. Building upon its solid foundation and success in other leading Asian markets, Tatler promises to deliver unique reading experiences, unveiling inspiring stories and refined lifestyle values to its discerning readership.
Commenting on this momentous occasion, Mr. Michel Lamunière shares, “We are thrilled to introduce Tatler to Vietnam, a country renowned for its vibrant and diverse culture. We believe that Tatler Vietnam will captivate readers with inspiring stories, fresh perspectives on affluent living, and authentic values”.
Gracing the cover of this landmark issue are two powerhouses of Vietnamese luxury—Ms. Le Hong Thuy Tien, CEO of IPP Group, and her daughter, Thao Tien Nguyen, CEO of Duy Anh Fashion and Cosmetics Companies (DAFC). Together, they represent one of the country’s most influential luxury conglomerates, pioneering the establishment of the nation’s luxury market. Their group’s growth has elevated living standards and shaped the current luxury landscape. Their story is a testament to how family legacies are being reimagined for a new era, making them the perfect embodiment of the theme “Family & Legacy”.
The issue also features the story of Entrepreneur - Miss Thu Hoai - CEO of Kho Thi Beauty & Spa. As both a businesswoman and a mother, Thu Hoai navigates multiple roles together. With Tin and Hsiu (her son and daughter) gradually assuming key positions within the company, their family legacy finds continuity and flourishes.
Legacy also extends beyond business success, encompassing artistic values preserved within families steeped in tradition. Delve into the dialogue between the talented father-son artist duo, Ha Tri Hieu and Ha Nguyen Long, and understand how artistic passion is imbued and creatively passed down as an inherited legacy.
Meet Madam Loan, a pioneering Vietnamese woman in the international curatorial field. Possessing profound knowledge, a sensitive soul, and a deep love for all things Vietnamese, Madam Loan has paved the way for the blossoming of art curation in Vietnam with unwavering determination and courage.
In contrast to the life of the curator is the story of Quasar Khanh, a legendary Vietnamese figure who dedicated his life to revolutionizing the history of invention. His journey, a collection of interconnected and distinct chapters, has contributed to a legacy that inspires people over the world and across various fields.
To witness the beauty of an aesthetic legacy and how the art of tailoring is meticulously passed down through three generations, explore the story of the traditional tailoring brand Cao Minh Saigon. Continuing this legacy into the future is the young talent Pham Minh Hieu, who has harmonized science and art, signaling a promising future for artistic innovation.
Discover culinary and oenophile legacies through unique narratives. Uncover the stories of how three Michelin-starred restaurants - The Pavillion, La Maison 1888, and Akuna - have constructed and reinvented their culinary legacies through the daily creations of the executive chefs. Then, step into the world of mixology with whisky expert Minh Khanh, the driving force behind Saigon’s oldest cocktail bar.
All these captivating articles and much more await you in the inaugural issue of Tatler Vietnam.
Tatler Vietnam is dedicated to speaking to the high-net-worth communities, influential, powerful, and stylish individuals who shape the cultural, business, and social landscape. By focusing on the strength of families, this first issue reflects Tatler’s commitment to celebrating not only wealth and influence but also the bonds that endure across generations.
The release of Tatler’s debut issue in Vietnam marks the beginning of a journey that will highlight the exceptional, from legacy builders to emerging influencers, all while paying tribute to the core values that define Vietnamese culture.
For more information, visit www.tatlerasia.com or contact marketing@tatler.vn.