Luxury communications veteran Peter Cheung rejoins Tatler to support its continued transformation
7 August 2020 – The veteran in the fields of luxury, public relations and communications returns to the Tatler family
HONG KONG – Tatler, the media arm of the Tatler Asia Group (formerly Edipresse Media Asia), is currently undergoing a multi-year transformation from a traditional society magazine to a global lifestyle media brand. Among them have been its rebranding; redesign of its print product, which debuted in March 2020; restructuring of its operations; and significant hires to strengthen its management and operations.
Notably, Peter Cheung rejoins as Regional Advisor on Engagement, PR and Business Development, Tatler Asia. Cheung will play a key role increasing Tatler’s engagement and reach with its audiences, serve as brand ambassador and drive key initiatives such as the flagship Tatler Ball.
Cheung has worked in in the luxury sector for over 20 years, starting Hong Kong Tatler in 1997, before moving onto Sotheby’s, Dior, Versace, Van Cleef & Arpels, before establishing his eponymous consulting firm in 2015.
“I am thrilled to be returning to the Tatler Family after 23 years. During my career, working with some of the world’s most illustrious luxury houses, Tatler has always been the “must-have” media partner in our strategic planning. I am so excited to be embarking on this new journey, in the new era of Tatler Asia, working with the amazing new teams, and look forward to many amazing achievements ahead for Tatler Asia.”
About Tatler Asia
The Tatler Asia Group is the region’s leading media company, producing some of the most iconic magazines, websites and experiences. Its flagship title, Tatler, with editions in 8 markets across Asia, is the most trusted brand to connect with influential and affluent consumers across the region. Tatler’s sub-brands include Tatler Dining, Tatler Homes, Generation T, Tatler House, Off Menu and more. Headquartered in Hong Kong, the Tatler Asia Group operates in China, Taiwan, Singapore, Malaysia and the Philippines, with additional license partners in Thailand and Indonesia. It is fully owned by the Switzerland’s Edipresse Group and the Lamunière family.