We are delighted to announce an exclusive licensing partnership with House of MOCO to launch Tatler in Vietnam this August. This venture will see Tatler’s esteemed digital and print content available in Vietnamese, with digital content hosted on TatlerAsia.com and new social media accounts specifically for Tatler Vietnam launching concurrently. The first print issue for Tatler Vietnam is scheduled for October 2024. Additionally, Tatler’s renowned community and events portfolio will extend into Vietnam, with the Tatler Ball, Vietnam, set to debut in 2025.
This partnership with House of MOCO underscores Tatler’s continuing expansion across Southeast Asia and promises to bring our award-winning content and event concepts to the vibrant Vietnamese market. Michel Lamunière, Chairman & CEO of Tatler Asia, remarked, “We are thrilled to launch Tatler in Vietnam, a country renowned for its vibrant culture. This expansion allows us to bring our innovative content and events to a discerning audience that values quality and exclusivity. Vietnam's dynamic economy and growing appetite for premium products make it an ideal destination for our continued growth."
Leading the venture as Managing Director for Tatler in Vietnam is Hami Tran, a highly respected figure in the fashion industry with over a decade of experience in fashion, media, retail, marketing, e-commerce and education. Tran has previously launched Elle and L’Officiel magazines in Vietnam and has held positions at The Walt Disney Company, Gucci and CHANEL. “I am delighted to be bringing Tatler’s award-winning content and experiences to Vietnam and sharing impactful stories from Vietnam’s most influential communities. We are very much looking forward to connecting with luxury brand marketers and thought leaders who are looking to engage Vietnam’s thriving HNW and emerging affluent audience segments,” said Hami Tran, Managing Director, Tatler Vietnam.
Tatler will hold roadshows throughout September in Vietnam to present the initiatives and content plan for 2024-2025. Stay tuned.
For more information on Hami, read here.