Tatler Asia has announced a review of business operations in Indonesia, with the goal of enhancing regional brand alignment that focuses on inspiring and empowering influential communities to make a positive impact. As part of this strategic initiative, Tatler, the leading digital and community-first platform for Asia’s most influential and affluent luxury consumers, will temporarily halt operations in Indonesia before returning in 2024.
“Tatler’s award-winning digital, print and experiential products unite Asia’s most influential communities and brands around shared passion,” says Michel Lamunière, CEO and Chairman, Tatler Asia. “We have seen an increase in engagement with our community across our digital platforms and through bespoke experiences. As our current licensing agreement with Mobiliari Group will end on August 28, we are taking the opportunity to reassess our product in Indonesia and to prioritise community engagement that drives positive impact. I would like to take this opportunity to thank Millie Stephanie Lukito and her team for their professionalism and commitment to building the Tatler brand in Indonesia.”
Over the last three years, Tatler has strategically refined its positioning, enhancing regional brand alignment through digital content, community building and experiences. Through unparalleled storytelling, Tatler showcases the best of Asia, aiming to highlight the positive impact on society at large, driven by the communities’ investments, commitment to sustainability and visionary work that transcends regional boundaries.
“Tatler Asia is committed to continuous improvement and investment in talent across digital, editorial, events, data and audience growth. The temporary pause in production will afford the regional team the opportunity to optimise infrastructure and refine the market strategy, laying the groundwork for an exceptional relaunch of Tatler Indonesia,” Lamunière said.
During this hiatus, Tatler Asia remains dedicated to its mission of providing exclusive access to the best of Asia and the team is excitedly looking forward to returning with an even more compelling and enriched content and product offering in 2024.