Tatler Asia has partnered with luxury Swiss watch publisher GMT to launch a content and community platform dedicated to watch enthusiasts and collectors in Asia. This new community-centric platform is dedicated to providing watch enthusiasts with comprehensive knowledge, valuable resources, and exclusive access to the captivating world of horology.
Tatler GMT's digital content will be housed within the watch sub-vertical on TatlerAsia.com, while the print product will be published quarterly across six markets. The magazine will debut in Hong Kong in July, followed by releases in Malaysia, Singapore, Philippines, Taiwan and Indonesia.
The official launch event for Tatler GMT took place on June 29, at Cardinal Point in Landmark, Hong Kong. Together, Tatler GMT and Landmark celebrated luxury watches and the watchmaking appreciation culture of Hong Kong. The invite-only launch party began with a panel discussion that celebrated the evolution of the watch industry, followed by an exclusive six-course gourmet dinner as well as a cocktail soirée.
With a mission to become the ultimate resource for watch communities in Asia, Tatler GMT promises engaging content that educates and informs readers across Tatler’s digital channels. Readers can look forward to CEO interviews, in-depth reports on new novelties, breaking industry news, and compelling stories that delve into the communities of watch collectors and enthusiasts, offering a holistic perspective.
Additionally, Tatler GMT has a remarkable feature in store: a watch club. This exclusive gathering will be a place for like-minded individuals to engage, exchange ideas, and share their love for timepieces.
The expanded content and events portfolio afforded by Tatler GMT will also offer advertisers unprecedented access to a new audience of qualified watch enthusiasts actively seeking knowledge and compelling storytelling to enrich their collections.