Paco’s acute insights of media busines has been accumulated through the years working for three leading media companies Modern Media, Trends Group and Conde Nast; contribute for several prestige vertical titles including Bloomberg Business Week, Esquire, Conde Nast Traveler, Vogue and GQ, became the first Group Publisher in Conde Nast China. His most recognized establishment is the transformation of GQ China. Under Paco’s leadership, within only one year GQ China became the fastest-growing title in China market via implementing rigorous product reengineering and modern branding approach.

Paco believes that good content with authenticity is good business. Continuous Evolution as his core belief, Paco will always dare to challenge himself.