Apinya has over 20 years experience in the luxury industry. Her experience with cosmetics brands include Lancôme, Helena Rubinstein, Guerlain and Estee Lauder, which has equipped her with a deep understanding of customer needs, preferences, and behaviours.

In her previous role as Country Manager and Retail Director for Tiffany & Co. Thailand, Apinya has demonstrated strong capability to launch brands, build communities and drive sales growth in APAC for Tiffany & Co.

Apinya has extensive expertise and specialised knowledge of the Thailand market and luxury brand growth in Asia.