For IWC Schaffhausen's latest Portugieser collection, we developed a custom interactive story page designed to effectively introduce this iconic line of watches to our readers.

The custom story page breaks from our traditional layout, offering a more immersive experience. The interactive nature of the page enhances audience engagement, allowing visitors to delve deeper into the unique features of each watch.

• Full-Width Layout: The expansive design allows for stunning visuals that highlight the craftsmanship and aesthetic beauty of the Portugieser watches.

• Interactive Elements: Engaging features such as hover effects and clickable sections encourage users to explore different aspects of the collection, making the experience dynamic and user-friendly.

• Visual Storytelling: Each watch's unique features, such as the new dial colors and intricate craftsmanship, are showcased through interactive elements. This not only informs our audience about the collection but also emphasizes IWC's dedication to precision and quality.

The custom story page served as an effective tool for IWC to reach our audience, promoting a deeper understanding and appreciation of the Portugieser collection.

To experience it, visit the IWC’s Portugieser Collection Story Page.